MBA Internship Project, Marketing and Strategy


Leuven, Belgium Announcement Date: May 3, 2012

TE Connectivity (formerly Tyco Electronics)

May – Jun 2012
Kessel-Lo, Belgium

Marketing and strategy requirements for the development of a next-generation product that forms part of the core of fibre optic internet backbones, data centres and fibre-to-the-home installations.

  • Define market segments, potential and medium-term projections within Western Europe, Central / Eastern Europe, Middle East and Africa
  • Product feature recommendations, Six-Sigma Kano Analysis and Quality Function Deployment analysis
  • Identified market opportunities and suggested business models and new lines of business to leverage the company’s competencies and take advantage of longer-term trends